Abacus Bridge is an independent, Canadian
owned company offering data collection and tabulation services for the purpose of
research only. We do not try to sell or promote any product or service offered by any company,
organization or government, and we pledge to uphold the codes of conduct
for the privacy and security of information as outlined by the Marketing
Research Society (USA), European Society for Opinion and Marketing
Research (Europe) and the Professional Marketing Research Society
The Abacus Bridge survey site has security measures in place to protect the loss, misuse, and alteration of the information
provided to us by survey respondents.
The following list of principles summarize the ideas enshrined in the PMRS Code of
Conduct and is a good synopsis of the principles that Abacus Bridge is
dedicated to upholding:
Principle 2: Public Confidence
Contact with members of the public is at all times to be undertaken with their
consent and with observance of their right to withdraw at any time.
Members should act in a manner that serves to promote and augment, not diminish,
the confidence of the public in research in general.
Principle 3: Publicís Right To Privacy
The use of research data should extend only to those purposes for which
consent was received. The publicís desire for privacy and anonymity is to be respected.
Principle 4: Accuracy
Members agree to recommend those research methods which are appropriate to the
research goals, and to avoid conducting research which would be inaccurate
or misleading. Members must be accurate in all aspects of research and
refrain from purporting or suggesting levels of accuracy which are greater
than is warranted by the nature of the research. Members shall report and
interpret their results in a manner that represents these results
accurately and acknowledges such limitations on the research which, in the
absence of such acknowledgement, might mislead.
Principle 5: Ethical Practice
Members shall at all times act honestly, ethically and fairly in their dealings
with all members of the public, clients, employers, sub-contractors and
each other. They will refrain from activities which show disrespect or
otherwise unjustifiably demean, criticize or disparage others.
Principle 6: Client Rights
Members shall protect the interests of their clients and clientsí rights to confidentiality. Members shall ensure that
records of research will be held for the appropriate periods and that these will be protected from theft, misuse and
Principle 7: Lawfulness
Members, in their conduct of research, shall abide by the prevailing provincial, national and international legislation
which applies to the research they conduct.
Principle 8: Competency
Members agree to uphold high standards of general competency in the design, execution, analysis, reporting,
interpretation and consulting phases of all research.
Principle 9: Familiarity
Members will undertake to keep themselves, their co-workers and clients informed about the code of conduct to avoid
breaches of it, and will undertake also to inform themselves of any recent changes made by assessing, where necessary,
such sources as the PMRS website or other material.
Principle 10: Professionalism
Members commit themselves to the goal of seeking to continuously improve themselves in their chosen profession.
If you have any questions regarding the privacy and security of any information requested by Abacus Bridge or a member of our staff, please do not hesitate to contact us at
If you have any questions regarding an online survey or any technical
issues, please do not hesitate to contact us at
You can find out more about our company on our home page. We are members of the PMRS (Professional Market Research Society) and
the AMA (American Marketing Association).